2. Reconstructing the context in which the artifact occurred; application of the 5 canons to the artifact; assessing the impact of the artifact on the audience.
3. Invention, the location and creation of ideas and materials for the speech; Organization, the structure or arrangement of the speech; Style, the language of the speech; Memory mastery of the subject matter, which may include the actual memorizing of the speech; Delivery, management of the voice and gestures in the presentation of the speech.